ACAA And WQED Multimedia Team Up To Re-Launch And Enhance The Music Experience At PIT
November 21, 2013
ALLEGHENY COUNTY AIRPORT AUTHORITY AND WQED MULTIMEDIA TEAM UP TO RE-LAUNCH AND ENHANCE THE MUSIC EXPERIENCE AT PITTSBURGH INTERNATIONAL AIRPORT
- Featuring a Regional Network of All Local Musicians Playing 100 Percent Classical
- Partnership Provides One-of-a-kind Means of Promoting the Pittsburgh Region’s Great Assets
PITTSBURGH, PA (November 21, 2013) – Music filled the air at Pittsburgh International Airport as the Allegheny County Airport Authority and WQED Multimedia announced a new partnership to re-launch and enhance the music at Pittsburgh International Airport and promote the region’s finest assets: the classical music scene in southwestern PA.
At a news conference, the organizations unveiled ‘Q the Music: Pittsburgh Classical Network.’ The programming is provided digitally by WQED Multimedia from its Oakland studios to both Pittsburgh International Airport and Port Authority’s T subway stations.
Q the Music is a new take on the former ‘Classics on the Move’ music program, and will be sponsored by the Airport Authority for one year. At that time, WQED will work to secure additional sponsors to continue bringing music to the ears of millions of airport and subway passengers each year.
“This new network will help to improve the passenger experience at Pittsburgh International Airport. Classical music has a soothing influence for our passengers and research shows that it can reduce stress,” stated David Minnotte, Chairman, Allegheny County Airport Authority.
“WQED is grateful to the Allegheny County Airport Authority and Pittsburgh International Airport for their support and funding of Q the Music,” said Deborah Acklin, President and Chief Executive Officer of WQED Multimedia.
“The music heard throughout the airport and the subway speaks to our vibrant cultural life as a city and region and showcases it to millions of travelers each year. We are proud that it is produced at Classical QED 89.3 and will be heard at the airport and in the subway through Q the Music: Pittsburgh Classical Network.”
One traveler recently commented: “How wonderful it always is to get off of a crowded airplane and arrive in the Pittsburgh airport with classical music playing. It is so civilized and relaxing. Please continue it!”
Similar music programs are unique among airports nationwide due to broadcasting rights and other issues. Pittsburgh is fortunate to have a locally owned-and-operated, 24-hour classical music station that can provide the finest recordings of southwestern Pennsylvania musicians including the world-renowned Pittsburgh Symphony Orchestra and university orchestras including Duquesne and Carnegie Mellon.
“The Airport Authority is pleased to have this opportunity to promote these excellent local resources to the public,” Minnotte said.
The announcement was celebrated during the news conference with a ‘flash mob’ performed by River City Brass to the surprise and amazement of hundreds of visitors at Pittsburgh International Airport today. Following today’s announcement, Classical QED FM 89.3 provided passengers with an extra musical treat by conducting a live broadcast from the airside terminal. River City Brass also performed for passengers.